SMS marketing channel
for real-time campaigns

82%

of SMS messages are read within 5 minutes*

21–35%

CTR for SMS campaigns with a link*

Instant delivery • Measurable metrics • Delivery status

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Illustration: SMS marketing channel

Why teams choose SMS for marketing

SMS is the most direct channel for short, clear messages with a high chance of being seen on time. That makes it strong for:

  • Promotions & Campaigns with a short activity window
  • Cart recovery and behavior-triggered messages
  • Win-back offers for inactive customers
  • Critical alerts when “timing matters”
  • Reminders before a deadline

The key: send the right message to the right person, at the right moment — with control over frequency, text, and delivery.

SMS marketing use cases

Illustration: SMS marketing scenarios – campaigns, cart recovery, re-engagement

Example text:

{{first_name}}, only until Sunday: {{discount}}% off {{category}}. See the offers: {{short_link}}

Trigger: scheduled campaign

Example text:

{{first_name}}, we miss you. Today only: {{offer}}. Activate here: {{short_link}}

Trigger: inactivity for 30/60/90 days

Example text:

{{first_name}}, you left items in your cart. Complete your order by 22:00 and get {{coupon}}: {{short_link}}

Trigger: abandoned cart (30–90 minutes after an action).

Example text:

Good news: {{product_name}} is back in stock. Get it here: {{short_link}}

Trigger: change in availability/price (CRM/ERP Integration)

Example text:

Reminder: {{service_name}} expires on {{date}}. Renew in 1 minute: {{short_link}}

Trigger: renewal

Note: use dynamic variables and short links (if available) to measure CTR.

FAQ

Usually within a few seconds, but it depends on routing and carrier load. For critical messages (e.g., One-Time Password (OTP)), our system supports prioritization—so higher-priority messages, where delivery time is critical, are delivered ahead of lower-priority traffic.

Yes—via an alphanumeric sender ID, where the destination country and regulations allow it. Some countries require prior registration or impose restrictions on alphanumeric identifiers. In some countries and with some mobile operators, there may be a setup fee and/or a monthly fee for an alphanumeric sender ID.

Best practice is for opt-out management to be handled in the client’s system. Our platform also supports adding numbers that should not receive messages—depending on the specifics of the client’s service.

Long texts are split into multiple parts, which can affect pricing. That’s why we recommend a short SMS + link, and for more details—fallback to Email or using Viber, depending on the use case and pricing constraints.

Yes — we provide delivered/not delivered statuses.

Yes – via a web interface with scheduled sending. If you need automation from events, we add API/CRM triggers.

Learn more

SMS vs Viber vs WhatsApp – Which channel is best for business messaging?
Multi-Channel Messaging Platform (CPaaS)
When Viber → SMS fallback makes sense

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If you need more information, send details about your case. Contact us – we’ll get back with a short plan and next steps.

* Based on a study by SimpleTexting (1,000 consumers + 400 business owners/marketers), published 16 May 2025.