Multi-Channel Messaging Platform (CPaaS)

Send messages via SMS, Viber, WhatsApp, Email and more – all from one place.

Smartphone illustration with multi-channel messaging icons
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Centralized Communication

Manage all channels from one place.

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Global Reach

180+ countries with high deliverability.

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Rich Media

Buttons, images, and personalization.

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Fallback Routing

Auto-switch if channel fails.

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Real-Time Reporting

Measure performance instantly.

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CRM/ERP Integration

Connect with internal systems.

What you can use the platform for

The service supports business-critical communication – from campaigns and notifications to One-Time Password(OTP) and feedback. You choose channels – we configure delivery rules, fallback routing, and reporting.

  • Marketing Campaigns – personalized offers in the right channel.
  • Transactional Messages – orders, receipts, statuses, account updates.
  • Emergency Alerts – urgent information with prioritized delivery.
  • OTP & Verification – one-time codes and identity verification.
  • Reminders – appointments, payments, deliveries (fewer no-shows).
  • Feedback & Surveys – quick post-interaction input.

How we work

(in short)

In 3 steps:

Step 1Discovery (30–45 min.) – goals, audiences, channels, message types, risks.
Step 2Setup – templates, delivery & fallback rules, test scenarios.
Step 3Go-live & optimization — monitoring, adjustments, reviews.

Free review. Reply in 1–2 business days.

Channels & Coverage

Messaging Channels & Delivery

We support the major business messaging channels with coverage in 180+ countries. You choose the channels — we set the delivery logic (routing + fallback) so the right message goes out in the right channel, based on your goal: delivery, engagement, or cost.

Below are the messaging channels we support and combine through this delivery logic.

Diagram showing multi-channel message delivery flow from business system to messaging platform and channels

Messaging Channels We Support

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Viber

Rich media messaging for interactive engagement.

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WhatsApp

Secure, real-time customer conversations.

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In-App

Deliver real-time messages while users interact with the app.

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Mobile Push

Reach users even when the app is closed.

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Web Push

Reach users anytime with browser notifications.

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Email

Personalized campaigns and transactional updates.

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RCS

Rich messaging with branding, buttons, and read receipts.

Choosing the right channel makes all the difference.
See our comparison of In-App vs Mobile Push vs Web Push and SMS vs Viber vs WhatsApp.

Integration

Works with Your Systems

Two ways to start:

• Web interface – fast start and day-to-day control.
• CRM/ERP integration – automated messages triggered by real events and data.

During onboarding we set up templates, variables, delivery/fallback rules, and test scenarios — so you go live with confidence.

Message Delivery

Reliable delivery & controls

When a channel is unavailable or fails, we apply fallback rules to the next suitable channel – without manual work.

As a result, delivery stays predictable even when a channel is unstable.

The service is designed to maximize successful delivery through:
retry rules and traffic controls (to prevent spikes and throttling),
trackable statuses (delivered/failed) and failure reasons,
channel selection aligned to your goal (delivery, engagement, or cost).

OPERATIONS

Monitoring & incident handling

For business-critical messaging, visibility and response matter.
That’s why we focus on:
monitoring of delivery statuses and anomalies,
clear escalation and status communication during incidents,
short post-incident review: what happened and what we’ll improve.

SECURITY

Security by design

Access and data are handled with practices suitable for enterprise environments:
role-based access aligned to teams/responsibilities,
logs and traceability for key actions (audit trail),
data minimization – keep only what’s needed for delivery and reporting.

PRIVACY

Privacy & consent

Multi-channel communication works best when it’s controlled.
For example, we support:
opt-out/preference management (per channel),
frequency limits and quiet hours when needed,
clear separation of message types: transactional vs. marketing.

PRICING

How pricing is formed

Pricing is determined by:
• channel (SMS, Viber, WhatsApp, Email, etc.),
• destination country,
• volume and traffic type (campaign vs. transactional).

Our goal is an optimal channel mix – cost-efficient where possible, and delivery-first when it’s critical. In practice, the right channel mix balances cost and delivery.

If your SMS traffic is mainly in Bulgaria, see our SMS Pricing (Bulgaria) page for prepaid packages and a clear starting point.

Frequently Asked Questions

Not at all. You can use our visual web interface, or connect to your existing CRM/ERP systems with minimal setup.

If needed, we do a quick review of your use cases and propose an optimal channel mix.

Pricing depends on the messaging channel (SMS, Viber, WhatsApp, etc.), the destination country, and the volume of messages sent. Please contact us for a tailored quote or more detailed pricing information.

For Bulgaria-only SMS campaigns, you can also start here: SMS Pricing (Bulgaria).

If a message fails on the primary channel (e.g. Viber), it is automatically retried on the next available channel (e.g. SMS). No manual reconfiguration is needed — the platform handles it.

Yes, you can use dynamic variables to tailor each message with the recipient’s name, behavior, or purchase history. Works across all supported channels.

Get a free consultation

Want to align channels, coverage, and the pricing model for your use case? Contact us – we’ll come back with a short plan and next steps.