We deliver the right message through the right channel at the right time.

Our services have one goal:
predictable customer communication through multi-channel delivery and automation.

10+ years
in the market

Millions of messages
per month

Predictable delivery
and control

Who we are

From SMS to a multi-channel messaging and automation platform

We started in 2013 with a clear goal: predictable SMS delivery for business processes where there is no room for surprises. Over time, we expanded into multi-channel communication — with integrations to mobile operators and leading providers. As a result, you get more control, better coverage, and stability under load.

The next natural step was automating customer communication—campaigns and customer journeys triggered by behavior and CRM/API events, with clear rules and measurable impact.

In parallel, we built a monitoring and early-response system that detects deviations in integrations and infrastructure. This helps us catch issues early and keep the service predictable and reliable.

The team behind Procode

A small team that takes personal responsibility for the product, operations and support — so we can respond fast and pay attention to every detail.

Todor Sbirkov — CEO and Founder of Procode

Todor Sbirkov

CEO and Founder

Portrait of Maya Atanasova, Marketing and Sales at Procode

Maya Atanasova

Marketing and Sales

Team photo representing Procode Engineering and Support

Engineering and Support

Reliability and Growth

Our services cover delivery and automation—from routing and reporting to customer journeys.

Multi-channel messaging (CPaaS)

A service for sending and managing business messages via SMS, Viber, WhatsApp, Email, In-App and Web Push—via API or through a web interface.

Customer engagement automation (SaaS)

A service for automated campaigns and customer journeys—triggered by behavior or CRM/API events, with clear rules, control, and measurement.

Consulting and ROI sprints

We help teams choose the right channels and launch automations with measurable impact—with a clear plan, a fast start, and execution control.

How we ensure predictable delivery and control

When messaging is part of critical business processes, predictability and control matter most. That’s why Procode invests consistently in capacity, security, and delivery stability.

Direct connectivity and leading providers

We work with mobile operators and established providers to ensure maximum quality and predictability.

Monitoring and early response

24/7 monitoring across thousands of metrics – for timely response and stable delivery.

Stability under load

The service is designed to perform predictably at high volume and during peaks.

Backup routes and providers

When needed, we use an alternative route to keep delivery stable.

Security and traceability

Trackable statuses, logs, role-based access, policies and controls aligned with business requirements and GDPR.

Transparency

We keep communication transparent: when there is a deviation, we prioritize clear diagnostics, status, and next steps. This is part of how we work—and why our services remain predictable.

How we work with partners and teams

We start fast and predictably—with clear requirements, tests, and delivery control.

Step 1 — Quick clarification call (30–45 min)

We define message types, goals, channels, requirements, and risks. We choose the delivery logic and fallback (the backup channel used when the primary channel fails).

Step 2 — Setup and testing

We set up templates, routes, rules, and traceability. We run test scenarios and validate behavior in real conditions.

Step 3 — Launch and optimization

We go live with monitoring and clear statuses. We track and optimize channel and timing based on the goal: delivery, engagement, or cost.

What we need from you (to start)

For partners and direct integrations

We work with communication channels and providers through a clear technical process—with strict testing, traceability and control. Our goal is simple: predictable delivery and fast diagnostics when something deviates.

Requirements and testing

We work with specifications, test scenarios, and real-world validation—before go-live.

Traceability and reporting

Clear statuses and delivery logs—for diagnostics and control when something deviates.

Escalation and response

Clear communication and fast resolution—without passing responsibility between teams.

Frequently asked questions

Procode provides services for customer message delivery and automation:

We provide services with a clear process and support. The platforms are the technological foundation (routing, monitoring, reporting, automation) through which we deliver multi-channel message delivery and customer engagement automation.

Quick guide:

  1. If your focus is predictable message delivery through channels (SMS, Viber, WhatsApp, Email, and more) — we start with the multi-channel delivery service.
  2. If your goal is campaign automation and customer journeys based on events/behavior — we add the automation service.
  3. If you want a fast start and prioritization — an ROI sprint.

Our coverage is broad, but it depends on the channel and the country. Share the countries, channels, and message type and we’ll confirm coverage and requirements (e.g., sender ID/registrations), as well as the best option to start.

See the SMS packages and terms for Bulgaria →

Related:

Yes — we can start via a web interface for basic scenarios and campaigns, then move to API integration when you need event-based automation.

Yes — it’s possible in many countries, but the rules depend on the country and the channel. In some cases, registration/approval is required (and there are restrictions for marketing or OTP messages). Send us the countries, channel, and message type and we’ll come back with the exact requirements and best option.

Let’s discuss your case

Send us the countries and an estimated volume and we’ll come back with clear next steps and a start option.

Helpful to include:
• countries and channels (SMS/Viber/WhatsApp/Email)
• estimated monthly volume + peaks
• integration (API/CRM/web) and message type (OTP/notifications/campaigns)