Frequently Asked Questions
Topics Covered in This FAQ:
Multichannel Messaging
Campaign Automation
CDP & Unified Profiles
Multichannel Messaging & Channel Coordination
Procode brings together all key messaging channels and lets you manage communication across email, SMS, Viber, and more from a single interface. This simplifies operations and ensures better coordination across campaigns.
The platform’s algorithms analyze historical performance and individual preferences to determine the communication channel most likely to generate a response.
The platform ensures that communications are coordinated across all channels – so customers don’t receive duplicate messages and every interaction feels unified.
Multichannel messaging is not just about using multiple channels—it’s about strategically coordinating content, timing, and sequencing based on each customer’s context.
The system uses historical data, customer engagement, and preferences to determine the optimal moment and channel for every message.
When communication is fragmented, customers receive mixed or repetitive messages. A unified multichannel strategy ensures consistent communication and delivers a more satisfying customer experience.
Campaign Automation & Predictive Journeys
Automation enables the delivery of personalized messages at precisely the right moment – without manual effort. This leads to higher engagement, faster response times, and more efficient use of team resources.
Unlike static lists, dynamic segmentation automatically updates customer groups based on real-time behaviors and changes in engagement. This ensures that every campaign stays relevant and aligned with current customer actions.
Procode uses machine learning to predict customer behavior — such as churn, purchases, or engagement. It then recommends the next best action automatically.
Using predictive models, the platform identifies customers with a high risk of churn and targets them with timely, relevant retention messages and offers.
Procode allows real-time testing of multiple variations – such as different offers or channels—and automatically selects the top-performing combination based on a defined KPI.
This is a sequence of automated interactions that adapt to each user’s behavior and responses – guiding them toward a defined goal such as signing up, making a purchase, or referring a friend.
These are journeys that adjust themselves automatically – through A/B testing, dynamic message selection, and real-time performance learning – to ensure the most effective path for each customer.
Customer Data Platform & Unified Profiles
A Customer Data Platform (CDP) is a centralized system designed to collect, unify, and structure customer data from multiple sources into a single, cohesive profile. This gives teams a full view of customer behavior and preferences. They can act with up-to-date insight across channels.
Yes – Procode delivers core capabilities expected from a CDP, including data collection, user identification, segmentation, and real-time activation — all across multiple messaging channels.
Real-time data processing means the platform responds instantly to user actions—such as visiting a website or completing a transaction – and can trigger automated communication at the right moment.
Procode integrates with various systems and can unify behavioral data, transaction history, CRM records, mobile app activity, email engagement, and other digital touchpoints – all into a single actionable profile.
A CDP is built to work with identified users and maintain long-term customer history. CRM systems often require manual input. A CDP handles behavioral data at scale, automatically. And unlike a DMP, it enables individual-level tracking instead of relying solely on anonymous or aggregated data.
The platform collects identifiers from multiple sources – such as email, phone, and browser ID – merges them using identity resolution algorithms, and builds a unified customer view that updates continuously in real time.
It’s important to start with a clear strategy for collecting and using data, define key KPIs, and integrate your core customer data sources into the platform.
This is a unified view of all customer actions, preferences, and history – consolidated into a single interface. It’s essential for accurate targeting and consistent communication across all channels.
Have questions?
Don’t hesitate to contact us — we’re here to help.