⏱ Reading time: ~7 minutes Personalized messaging drives deeper engagement, stronger loyalty, and up to 40% more revenue. This article explores what personalization means today, where it goes wrong, and how you can start doing it right — with practical steps and expert insights from Procode. Here’s what we’ll cover:What It IsWhy It MattersExamples (Good […]

  Choosing the right messaging channel is key to effective communication with your users. One of the most important choices is in-app vs push notifications, especially when it comes to driving timely, personalized engagement. As a continuation of our article comparing SMS, Viber, and WhatsApp, here we’ll explore three other widely used channels in mobile […]

  In today’s digital world, businesses are looking for efficient and reliable ways to communicate with their customers. SMS, Viber, and WhatsApp are three of the most widely used channels for business messaging—each with its own strengths, limitations, and ideal use cases.   Quick Summary This guide offers a practical comparison of SMS, Viber, and […]