Automation Strategy Sprint (4–6 weeks)

Our Automation Strategy Sprint helps you design, test, and launch high-impact automation in 4–6 weeks – journeys, segments, and A/B tests with measurable uplift

Send your case (free review)

Typical response: 1-2 business days.

See how we work
Automation Strategy Sprint - journeys, segments, A/B testing dashboard

Who is it for?

  • E-commerce and SaaS teams with many tactics and scattered journeys.
  • Marketing/CRM teams seeking measurable impact within 4–6 weeks.
  • Businesses with healthy traffic but weak lifecycle and retention.
  • Teams lacking clear segmentation and an experiment prioritization framework.
  • Organizations that want working scenarios – not slide-only strategy.

Typical early impact (illustrative):

Recovered orders: +3-6 percentage-point (cart recovery)
CTR uplift: +8-15% (re-engagement flows)
Automated-audience coverage: +10-20% (within 4-6 weeks)

Illustrative – results vary by traffic volume and data quality.

Problems we solve

  • Inconsistent campaigns with no repeatable outcomes.
  • Low recovery/upsell rates due to missing triggers.
  • One-size-fits-all messaging – no segments, no personalization.
  • No A/B discipline: hard to tell what actually works.
  • Data exists but isn’t activated in real time.

How we work

In our Automation Strategy Sprint (4-6 weeks) we go from audit to live customer journeys. We start small, ship fast, and iterate on what measurably lifts conversions.

WEEK 1

Diagnosis & focus

Audit of journeys, channels, and data; select 2–3 high-potential scenarios.

WEEK 2

Design & prep

Journey mapping; segments and triggers; copy & templates; A/B testing framework.

WEEKS 3-4

Build & pilot

Launch 2-3 flows, measurement, and a lean performance dashboard.

WEEKS 5-6

Optimize & plan

A/B iterations on message, timing, and channel; a 90-day growth plan.

What you get (deliverables)

With this automation strategy sprint you leave with live customer journeys, reusable templates, a lean KPI dashboard, and a 90-day plan — fully documented and owned by your team.

See a mini-case

Deliverables you keep (and own):

Journey maps for the priority scenarios.
2–3 live flows (e.g., cart recovery, win-back).
Editable templates for SMS, Viber, Email (and more).
A lightweight performance dashboard (skeleton).
Segmentation model and trigger rules.
90-day roadmap (experiments, owners, timelines).
A concise A/B testing playbook.

Mini-case: Cart recovery

Steps

Re-engage customers in four steps:

step 1 – Send an in-app message at 30 minutes to prompt return.
step 2 – Send an email at 22 hours with product context.
step 3 – Send an SMS on day 3 after the abandoned cart.
step 4 – If no purchase, follow up on day 5 with a limited-time discount code.

Expected impact

In practice, early deployments often see a +3-6 pp (percentage points) uplift in recovered orders when traffic is steady and data quality is reliable. Results vary; A/B-test discount size and validity to avoid “wait-for-sale” behavior.

Send your case
(free review)

Typical response: 1-2 business days.

Frequently Asked Questions

Timeline & outcomes (4–6 weeks): In the Automation Strategy Sprint we typically launch 2–3 automated customer journeys (e.g., cart recovery, win-back), provide ready-to-use templates for SMS, Viber, and Email, map segments and triggers, and add a lean KPI dashboard (conversions, recovery, uplift). You also get a 90-day experiment plan.

Integrations & effort – We work with your existing stack. For a fast pilot, the web UI and basic data access (product, customer, events) are usually enough. Deep integrations aren’t required to start — if needed, we scope them separately.

Prioritization & ROI – We assess traffic, conversions, and data availability, estimate uplift vs. complexity, then prioritize by ROI. Common first picks: cart recovery, inactive win-back, and trigger-based offers.

KPI & visibility – We track business KPIs – recovered orders (percentage points, pp), conversion/CTR uplift, automated-audience coverage, and time-to-experiment.

You get a dashboard that remains with your team.

See what you get (deliverables)

Tooling flexibility – The Procode platform is an accelerator, not a requirement. We can operate fully on your marketing automation, CRM, and analytics stack. If the Procode platform is a better fit, we’ll propose it – final choice is yours.

Data & privacy – We use minimal data with role-based access. No sensitive data by default. We can work entirely in your environment. GDPR-aligned, with clear operational security practices.

EU Regulation 2016/679

Start: free 20–30 min discovery call

We start with a free 20–30 min discovery call to align on goals, available data/infrastructure, and viable journeys.

How we estimate your proposal

We tailor scope based on:
1. process complexity
2. data/integration readiness
3. scope and timeline
4. team involvement
5. security/compliance needs and
6. whether we already have experience in your industry. When we know the domain, we move faster (e.g., common e-commerce flows); for more specialized areas (e.g., online gambling) we plan extra adaptation and validation.

CTA: Fastest path – send your case for a free review or book a 20–30 min intro call. We’ll outline next steps.

Out of scope – Deep development, custom integrations, and large migrations are excluded. If required, we define a separate project with clear scope, timelines, and budget.

Multi-channel & fallback – Yes – sequential or conditional channel steps, plus fallback (e.g., Viber → SMS) to maximize deliverability and performance.


See details in our Multi-Channel Messaging platform.

What we need to begin

We first need to understand how you work today — team, processes, and systems. In a free 20–30 min intro call we align on goals and pick the 2–3 highest-potential journeys. Typically we only need minimal access and a point of contact (marketing/CRM/IT). If anything’s missing, we start light and build up iteratively.

Helpful to prepare (optional):


1. Short goals and example KPIs (e.g., recovery, re-engagement).
2. Overview of current channels/tools (automation, CRM/CDP, email/SMS/Viber/WhatsApp).
3. Basic test-env access or sample data/events.
4. An admin/contact for settings and quick decisions.
5. GDPR/compliance specifics if applicable (e.g., regulated industries).

Still have questions?

Can’t find the answer you need?
Tell us about your business and goals — we’ll suggest the fastest path to impact.

Ask how it fits your business

Learn More

Multi-channel messaging – the platform
Customer engagement automation – how it works
Use cases: cart recovery