Solutions

Real-World Use Cases for Smarter Customer Engagement

Discover how businesses automate communication, enhance customer experiences, and optimize operations with our powerful solutions.

Security

Security & Verification

Two-Way Verification

Enable secure, verified customer interactions through multiple channels.

Use Case

A banking app enables secure two-way messaging via SMS to verify high-value transactions.

Account & Security Alerts

Automatically inform users of suspicious activity, password changes, or login attempts.

Use Case

A user receives an immediate SMS alert when an unknown device attempts to access their account.

Fraud Prevention Notifications

Alert customers in real time about potential security risks or fraudulent activities.

Use Case

An e-commerce platform detects unusual purchasing patterns and sends a security verification request via Viber.

Multi-Factor Authentication Reminders

Encourage users to enable and maintain secure authentication settings.

Use Case

A financial institution sends periodic reminders to customers to update their two-factor authentication settings.

Data Breach Alerts

Quickly inform users if their personal data is at risk.

Use Case

A company sends an SMS and email warning users about a security breach, advising them to update their passwords.

Channels

Channel Preference

Deliver messages via the most effective channel based on customer behavior and preferences.

Use Case

A customer who frequently checks emails receives transaction confirmations via email, while those who are more active on Viber get the same notifications there.

Fallback Routing for Guaranteed Delivery

Automatically switch to an alternative channel if the primary delivery fails.

Use Case

A customer does not receive an SMS notification due to network issues, so the system automatically resends it via Viber.

Cross-Channel Engagement Journeys

Create a smooth customer experience by linking multiple communication channels effectively.

Use Case

A retail brand sends a promotional email about a sale, followed by an SMS reminder a few hours before the sale ends.

Automated Multi-Channel Campaigns

Run coordinated campaigns across multiple channels to increase engagement and maximize impact.

Use Case

A global electronics brand promotes a new smartphone release. They send early access invitations via email, follow up with social media ads, and remind users of the launch event through SMS and AppPush notifications.

Support

Support & Customer Assistance

Proactive Customer Support

Automatically notify customers about service updates, maintenance, or downtime.

Use Case

A Internet provider sends SMS alerts to inform customers about scheduled maintenance and expected service disruptions.

Automated Status Updates

Keep customers informed with real-time updates about their support requests.

Use Case

A customer submits a support request and receives an automated update via Viber when the issue is resolved.

Automated Feedback Collection

Send post-support surveys to measure customer satisfaction and improve services.

Use Case

After resolving an issue, a company automatically sends a satisfaction survey via WhatsApp.

Optimization

Campaigns & Optimization

Automated Marketing Workflows

Save time with fully automated campaign execution.

Use Case

A clothing brand schedules seasonal campaigns that automatically send reminders and promotions at set intervals..

Sales & Conversion Tracking

Measure the impact of campaigns by tracking conversions and customer lifetime value.

Use Case

An online retailer tracks purchases from email campaigns and adjusts future messaging based on conversion rates.

Customer Lifecycle Campaigns

Guide customers from onboarding to re-engagement with automated messaging.

Use Case

A financial service provider sends users a welcome email, followed by periodic tips on how to maximize their account benefits.

Personalized Promotions & Offers

Send AI-driven promotions based on customer preferences and purchase history.

Use Case

A beauty brand analyzes past purchases and sends tailored skincare routine suggestions via email.

Event-Triggered Messaging

Send timely messages for birthdays, anniversaries, and key milestones.

Use Case

A car dealership sends an automated reminder when a customer’s vehicle service is due.

Automated A/B Testing & Marketing Optimization

Continuously improve campaigns with AI-driven optimization and testing.

Use Case

A travel company runs two variations of a promotional email to test which generates more bookings.

Notifications

Operational Notifications & Transactions

Transactional Messaging

Automated delivery of important messages such as order confirmations, payment receipts, and account updates.

Use Case

A customer makes a purchase, and they instantly receive an SMS confirmation with order details.

Alerts & Emergency Notifications

Automated updates, reminders, and urgent alerts requiring immediate attention.

Use Case

A bank detects unusual login activity and sends an immediate security alert via SMS and email.

Appointment & Booking Reminders

Automated notifications for scheduled appointments, bookings, or service reminders to reduce no-shows.

Use Case

A medical clinic sends patients a reminder SMS a day before their scheduled appointment.

Order Confirmations & Payment Receipts

Provide customers with real-time updates on their transactions.

Use Case

A user completes a hotel booking and receives a confirmation email with reservation details.

Account Updates & Notifications

Keep users informed about important account changes and security updates.

Use Case

A financial institution notifies users of password changes or suspicious login attempts.

Loyalty

Loyalty & Customer Retention

Smart Retargeting & Loyalty

Re-engage customers with follow-ups, reminders, and personalized offers.

Use Case

A customer abandons their cart, and 24 hours later, they receive a follow-up email with a discount to complete the purchase.

Loyalty Program Engagement

Keep customers engaged with automated rewards and exclusive offers.

Use Case

A retail store sends customers a personalized reward notification after their 5th purchase.

Re-Engagement & Win-Back Strategies

Bring back inactive users with personalized campaigns and incentives.

Use Case

A fitness app sends a special discount to users who haven’t logged in for 30 days.

Upsell & Cross-Sell Automation

Increase revenue with smart product recommendations based on behavior.

Use Case

A user purchases a laptop, and they receive an automated follow-up email suggesting compatible accessories.

Churn Prediction & Risk Mitigation

Use AI to identify at-risk customers and take proactive retention actions.

Use Case

A subscription service detects decreasing user activity and offers an exclusive discount to retain them.

Personalization

Personalization & Engagement

Real-Time Personalization

Deliver messages instantly, tailored to customer preferences and behavior.

Use Case

A customer browses a product, and within seconds, they receive a personalized discount offer via SMS.

AI-Driven Targeting

Use AI to analyze customer actions and send relevant content at the right time.

Use Case

A user frequently buys coffee in the morning, so they get a promo code before their usual purchase time.

Behavior-Based Triggered Messaging

Automatically send messages based on customer interactions and actions.

Use Case

A customer signs up for a service and instantly receives a welcome message with next steps.

Hyper-Personalized Messaging

Customize communication at a deep level using customer data and preferences.

Use Case

A streaming service recommends new shows based on a user’s recent viewing history.

Omnichannel Customer Journeys

Ensure a seamless experience by coordinating messages across multiple channels.

Use Case

A travel agency sends flight booking details via email, followed by a WhatsApp reminder before departure.

📚 Further Reading

If you’re interested in exploring more topics around messaging strategy and automation, check out these articles:

Get Started with Us